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Some have asked...
What is your typical workflow for a new project?
I follow a Human-Centered Design approach. It starts with deep research and data analysis to understand the 'why,' followed by rapid prototyping and iterative testing. Whether it’s a judicial portal or a creative brand, I ensure the strategy is validated before moving to high-fidelity design.
Do you work as a solo consultant or within a team?
Both. Currently, I lead a design team in Net Service Group for large-scale institutional projects. However, I also take on selected freelance collaborations where I act as a 360° product designer, from initial brand identity to technical development.
Can you handle the technical development of the products you design?
Yes. While my core focus is UI/UX and strategy, I have extensive experience in WordPress development and SEO. For complex institutional software, I work closely with engineering teams to ensure the design is perfectly implemented with React or other frameworks.
Are you available for international projects and travel?
Absolutely. I am based in Bologna but have a nomadic soul. I speak Italian, English, and Spanish fluently, and I’m used to working with international stakeholders. I’m always open to traveling for workshops, research, or on-site collaborations.
Why should I hire a designer with a background in gaming and photography?
Because complex systems need more than just logic—they need harmony. My experience in videogames gives me an edge in interaction design and engagement, while photography has trained my eye to find clarity in the noise. It’s a mix of rigor and world-building.
